This issues-driven, three-day seminar is intended for all sworn and civilian police employees who are or may be responsible for interacting with the media. The instructor has a proven track record of successful media relations within a high profile police department.
The three days are comprised of an entertaining and enlightening mixture of lectures and actual camera/interview skill development scenarios. The eight-hour modules include the following:
- Police-Press Relations This session reviews the role of the line supervisor/manager and the public information officer (PIO); the media’s role in a democracy; policies and laws related to police/press relations; and media access to information.
- Police/Press Strategies This day consists of writing news releases; promoting the successes of your agency; managing breaking news; and conducting news conferences. Every participant experiences a hands-on case scenario along with feedback that continues into the next day.
- Scenarios and Feedback The final day describes proven tactics for maintaining leadership in a news situation; positive and harmful interfaces; and how to make the press a supporter vs. an adversary.